Many people prefer to promote their sites by medium frequency queries. This is due to the fact that it is easy to achieve the growth of targeted visitors, provided that the site is young and loses to competitors in terms of functionality. Much also depends on the subject of the project. Sometimes it is possible to automatically get the site’s elevation in the SERP, promoting it by medium-frequency queries.
What are medium frequency queries?
It is generally accepted that midrange or midrange requests are those that are requested by users from 1000 to 10,000 times a month. These data are quite averaged: for each individual niche, the range of MF can differ significantly. These differences are particularly noticeable in comparing requests for commercial and information topics.
Beginners of the webmaster mistakenly believe that medium-frequency queries are invariably medium-competitive, but this is not always the case. For example, if you compare the queries “what is a chord” and “buy a guitar inexpensively”, then the second key will be much more difficult to advance, despite the fact that they are both of the middle frequency. The bottom line is that the first request is purely informative, but the second one is commercial. Given that the latter type of request is revenue-oriented, the competition will be significant. In this case, competition should be analyzed along with frequency.
MID requests are positioned as the “golden mean”, and it is mandatory to promote their web project on them. In the future, you will have all chances to be in the top of the SERP.
Compiling the semantic kernel of the medium frequency queries
At the stage of compiling a semantic kernel, you should use special services for selecting key phrases, for example, Google keyword planner or more convenient programs such as KeyCollector. All the selected search queries, suitable for the category of midrange, you need to analyze, eliminating unnecessary.
Features of promotion for medium frequency queries
The action plan for promotion on MF-requests is:
- identifying the most relevant pages: you can use special software, for example, XENU;
- implementation of high-quality internal linking with medium-frequency texts in an anchor: it is important that in one article there are no more than three internal links;
- buying external links from trust resources.
Determining the relevant pages
This stage will seem to many to be the most time-consuming and lengthy, but it is necessary to approach it as responsibly as possible because the success of the process will depend on it in the future.
Do not make duplicates that will have the same meta tags, texts, and images.
It is also necessary to make internal relinking with the use of mid-frequency texts in the anchor. To achieve the desired result, you will have to make at least a couple of dozen high-quality internal links.
Distribution of external links to mid-text in the anchor
If you did everything properly, then this stage may not be necessary, but it often happens that up to the top positions in the search result there is only a small step. In this case, you have to buy some good external links from reputable websites. You can do this with webmasters by contacting them directly, as well as by exchanging links, for example, Miralinks.
For external links, it is recommended to create a separate anchor list, where there will be about half of the links, 10% with the exact entry of requests, and another 40% – diluted entries.
For many Internet sites, the promotion of medium-frequency requests is one of the most effective methods for obtaining high-quality traffic. Statistics show that about 70% of all users use mid-frequency requests, and their frequency sometimes reaches up to 1,500 impressions per month. How exactly to promote your project is everyone’s business, so you should analyze the information received and draw conclusions. The process of moving on medium-frequency requests requires less financial investment than the promotion of high-frequency counterparts, and the conversion can be much more.