Not everybody starts a business with a huge investment; many never keep aside a sum of money for online advertising too. If you are one among them this is for you, for the people who can’t afford, who don’t want to spend for professional SEO team. Let us see some basic things where you could start SEO of your website.
Primarily, Keyword Research plays an important role. You need to identify those strong keywords, which are going to give you more traffic, as per your niche. There are many free tools available for Keyword Research. Google Keyword Planner is on top amongst them.
Google Analytics is very important. After signing up, navigate to the desired view, under Admin tab. Set your Goals and you are set to go. Using Google Analytics, you can view the readers towards your site, their location etc.
Once after researching Keywords for you, the next thing on the checklist is finding your competitor’s Keyword. Create a list of Keywords your competitor is using for their SEO. Also, check if they have Good Domain Authority, compared to your site.
Next thing to be taken care of is Onsite optimization. You need to add a unique title to each of your web pages. You should include your main keywords no this title tags for better results.
Each page should have its own Meta description. This is what it is going to show on Google, while the page is going to be listed. Make sure, Meta description does not exceed 155 words.
Every website will have tons of images. It is better to practice adding tags for every image corresponding to the page where it is (ALT TAG). Reducing the size of images will be an added advantage. You can use Advanced JPEG compressor Software for this.
You every page (which we are optimizing) should have contents not lesser than 300 words, and it should be Unique. You can check the uniqueness of your content from Copyscape or from SmallSEOTools.
A backlink is a key factor in SEO. You can create links by exploring and finding your competitors links. You can check it from MOZ’s site. Find good authoritative backlinks of your competitors and reach those blogs/industries to get a backlink for your new venture.
404 ERROR CHECKING
Always check, if there is any deadlinks are present on your new site. You can avail help from Broken Link Check to know about it. Once after finding deadlinks, you need to correct it using 301 redirects.
CREATING SOCIAL PROFILES
Creating social profiles and spreading your website through it, is a new modern way of getting Google’s attention.Sharing on Google plus, which is Google’s own Social network, will highly affect Google’s ranking.
CHECK SPEED OF YOUR SITE.
Your site needs to load in a fraction of a second; no viewers will wait for long. Use tools like Pingdom to check the speed of your site.
FREQUENT MONITORING OF RESULTS
Most important after doing all the above is check, do make sure you are continuing these steps even after seeing initial results.
A large number of SEO tools are available in the market but for a beginners or startups who want to know whether his efforts have some result, these are the ones.